Home sellers today have more options than ever when it comes to finding a real estate agent to sell their property. While optionality is cool, too many choices and opinions can cause serious decision paralysis. You don't want to waste your precious time, you just need trusted expertise to make an informed choice.
More and more homeowners are turning to TrueParity to find the perfect agent -- and process -- to sell their home. While you've no doubt heard of other services, other ways to handle real estate transactions, we believe there truly isn't any competition when it comes to getting your home sale off on the right foot. If you compare each service on the most important aspects you'll see why.
The Price Is Right
For a home seller, "free" is always their favorite word when it comes to every transaction cost. Let's be honest, selling a home is expensive; you don't want to waste any dollars when it isn't absolutely necessary.
TrueParity, in addition to Upnest, Zillow, Redfin, and Homelight don't charge any up front, direct fees to sellers. A traditional real estate brokerage also usually won't take any money until the deal has been successfully closed.
Redfin is the outlier -- you do pay them directly for using their home selling service.
Objective Data on Real Estate Agents
Data transparency is invaluable when you're seeking a listing agent. You want the right information to determine which local agents: have actually sold houses on your block, how many real estate transactions they have closed in their lifetime, what their past clients say about them... you need to see everything when it comes to agents and their experience in your market (and at your price point).
TrueParity and the other online sites are head and shoulders above offline, brick-and-mortar brokerages. They engage data agencies to compile facts of properties and agents across all different brokerages to provide a more comprehensive summary, allowing you to identify the best agents for your sale.
Of course, not all data is created equal. Some sites aggregate 3rd party data with less reputable self-reported data. Some will even rearrange data listings to give priority to certain agents (the ones paying them a premium to be featured). TrueParity never does this -- agent data is always validated and accurately displayed.
Exclusive to Real Estate Professionals
Some sites trumpet the sheer volume of agents using their platform. But the total number of agents on a site doesn't help you; only the number of top agents you can reach. Research from the National Bureau of Economic Research shows that hiring an experienced realtor increases the probability of a house selling.
Only TrueParity, along with Redfin and Upnest, limit access to their platforms to top-performing real estate agents, so you can confidently find the right person. The other models will let just about anyone with a real estate license get started today. That's a great tactic for those other sites to make money for themselves, but that's no benefit to homeowners. Better outcomes happen when top agents compete for listings.
Flexible Commission Structures
No two houses are identical; why do we expect sellers, buyers, and real estate agents to have the same needs? The reality is selling a home carries unique financial circumstances and timelines. Some folks need to get creative to finance the purchase of their next dream home. Others simply have different preferences for how they compensate their agent. Having flexibility in the way you contract talent is important!
Only TrueParity and Upnest offer a variety of commission structures, while the others stick you with the traditional percentage of the final sale price. On TrueParity, agents submit competing proposals for your listing that detail the method of compensation. That way, your interests and those of your agent are always aligned, and inked in the paperwork.
Cash Bonus
Many companies promise potential sellers a handful of cash. What they don't mention is that this payment comes at a cost -- a discounted offer for buying your home outright. Ultimately, someone selling wants the most money going into their pocket however that process happens (agent fees, sale price, closing costs, etc).
TrueParity is the only place where elite agents can offer you an additional cash bonus for awarding them your listing through the platform. Only a confident and motivated agent, one who's established themselves among the top percent of real estate professionals, would put their money where their mouth is. But having skin in the game is the best way to guarantee a win for every homeowner. A proposal on TrueParity with a cash bonus means the seller can use that cash to make improvements to their property, augment the marketing efforts to find a buyer, or put it in their pocket should their agent fail to deliver.
Optimized for HX: Home Seller Experience
Last but not least, of all the sites and models researched, TrueParity is the only one that prioritizes the home selling experience above all else. Not home buyers, not mediocre agents, but homeowners. While other sites may offer a service or program to cater to homeowners, it's but one of many tools -- tools that are not necessarily built to maximize the value for a home seller in every real estate transaction. TrueParity was founded with the core mission of helping a person sell a home; we help them discover the best agents, the best terms, and the best outcomes. End of comparison!
Want to get connected to the agents who've shown they can perform in your city?
Visit TrueParity -- we've got the top agents from San Francisco to Miami to New York, and everywhere in between.
You can search for a real estate agent, compare data, receive proposals, and start planning for your next home.
