3-Step Guide to Selling a House: Los Angeles Edition

Published On

January 26, 2024

The City of Angels is one of the most iconic places in the world to own property. Los Angeles houses are known for their distinct, West Coast charm and plethora of accessible amenities. It's no wonder they're in high demand regardless of market conditions -- a cash buyer is almost always within reach... if you know what to do!

If you're thinking about selling your Los Angeles home, we've got you covered through the entire sales process.

Here are the three, easy steps you need to take in order to sell your house fast and for top dollar.

1. Research the Top Real Estate Agents in Your Neighborhood

Los Angeles County is massive. From the beaches along the coast to the skyscrapers of DTLA to the suburbs of Pasadena and the Valley(s) -- there are so many unique features of each zip code. While this makes Los Angeles awesome as a cultural mecca, it can make it much harder when it comes to real estate. Just as the landmarks and vibes of each part of Los Angeles can greatly vary, so too will the local market factors.

A great real estate agent in one neighborhood in LA may be a not-so-great real estate agent in another neighborhood.

Honestly, just a 10 minute drive can make a world of difference in an agent's ability to find the right Los Angeles buyers. You want an agent who has sold homes near yours -- having the experience of hosting open houses and talking to local buyers (and other sellers) gives invaluable knowledge that will only benefit your home sale. Using a top agent expedites the selling process, greatly aids the likelihood of inducing a fair cash offer, and helps keep closing costs at a minimum.

Also, many real estate agents are known to, ahem, exaggerate their reputations. You want real, objective data on who has sold what, so you know who's legit and who's all talk. This can be a challenge -- how exactly does one fact check? Even if you have access to the MLS (multiple listing service), this doesn't give you the full story. In Southern California, many home sales happen off-market. And computing all those numbers yourself takes time and energy.

Luckily, TrueParity has built a simple tool for you to identify the top real estate agents in your area. Check it out HERE. Agent performance matters, so you should always know who can deliver for you.

The rest of the world dreams of a Los Angeles home

2. Calculate the Fair Market Value of Your Property

The second thing you need to do before you can cash in your Los Angeles house is to find out exactly what price it can command in the market. (Makes sense, right?).

While this seems straightforward, it's anything but! Sites like Zillow will use rudimentary formulas based on price-per-square-foot -- but the only certainty with those estimates is that they will never be 100% accurate. To get a true estimate of the value of a house in Los Angeles, you need someone who knows all the comparable houses in your immediate vicinity. This type of valuation takes into account all the critical features for each neighborhood -- proximity to landmarks, freeway access, views of the Pacific or the mountains.

Moreover, calculating a price for your home truly depends on what someone is ultimately willing to pay for it. An all cash offer is every seller's dream; so you need to know what cash offers are getting floated for Los Angeles homes similar to yours.

EXPERT TIP: Most experienced real estate agents are happy to provide a free home valuation.

Industry professionals understand how much of the house-selling process happens before a listing agreement is signed, so they relish the chance to demonstrate their value up front. If you want to sell quickly you need to take advantage of this!

TrueParity helps Los Angeles sellers get free home valuations from top agents all the time. Shoot us an email or give us a call and we'll get the ball rolling for you. Our team of experts understand how to navigate the entire process intelligently.

Downtown Los Angeles

3. Post Your Home on TrueParity to Connect with the Perfect Listing Agent

Once you're ready to get your home on the market, it's time to make the best agents in your neighborhood compete for your business. Another concept that most sellers don't even realize is that they can absolutely negotiate terms with a handful of potential listing agents at once.

Think about it. For someone who wants to buy houses, Los Angeles represents the rarified air. So for an agent, they know they'll be able to find a local cash buyer in no time -- most properties for sale in Los Angeles get multiple cash offers. That means agents are willing to discuss commission fees, strategy, budgeting, and more. (And yes, whether they can get you that no obligation cash offer).

At TrueParity, we built a platform for homeowners to evaluate and negotiate all of these things online (or offline, if preferred). Get started here, we never charge home sellers a single dollar!

If you want to sell your Los Angeles house fast and for the best price, it starts by making your agent show you what they can do for you. It starts at TrueParity.

Thinking about selling your Los Angeles house? Don't settle for a lowball offer from a cash-home-buying company.

See how TrueParity can help you sell your house fast, for the price you want.